Wild Willy is a brand born out of passion and a love of chemistry. As a young man Willy always had a passion for cars, hot rods and racing. Over the years the challenge of building better products had always been intriguing. As the owner of a chemical company who specialized in producing scents for many industries, Willy received a request from a local friend to make a pour in fuel odorant. Willy and his staff went to work and came up with a few different samples. Over 10 years later and thousands of happy customers, Wild Willy Fuel Fragrance is the most popular fuel odorant available in the market today. Now offering 60+ scents, all to appease your nose and to, “Make Your Exhaust Smell Wild.”